The year 1983 saw the introduction of the Panthère, while the first Pasha timepiece was released two years later in 1985. In the years following the acquisition, the brand worked hard to expand its collection and maintain its position as a frontrunner in the luxury watchmaking industry. A group of investors led by Joseph Kanoui bought the company in 1972. By this point, the brand had become so successful that other countries began to create imitations of Cartier watches, causing Cartier to add reference numbers to its timepieces.įollowing the death of Louis-Francois Cartier’s grandson Pierre in 1964, the remaining family members decided to sell the business. In 1912, the first Baignoire and Tortue models were introduced, while the Tank debuted five years later in 1917.
The early 1900s also became a time when Cartier launched some of their most iconic models. Just four years later, Cartier entered into a partnership with Edmond Jaeger from Jaeger-LeCoultre, who agreed to become the exclusive supplier of movements to Cartier watches. The watch was created with the needs of pilots in mind.
Named after a close friend of the family, Alberto Santos-Dumont, this distinctive timepiece boasted a flat shape and square bezel. In 1903, the company made one of its most significant creations, the Santos. Its initial offerings garnered critical success, and the brand expanded its operations into cities like London, St Petersburg and New York.
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Within a relatively short period of time, the brand captured the hearts of royal dynasties across the world, plus the stars of Hollywood and Bollywood.Īfter initially focusing on pocket watches, Cartier turned its attention to wristwatches in 1888. During this time, Cartier’s talent and craftsmanship caused a real stir, with high-profile figures such as princess Mathilde – a cousin of Napoleon III. Louis-Francois Cartier founded his namesake brand in 1847 in Paris, and spent its early years catering to the extravagant demands of society’s elite. Once dubbed the jeweller of kings and the king of jewellers, the company has flourished into one of the most highly-regarded watchmakers in the world.
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